Privacy Policy
Last Updated: February 24, 2025
Welcome to EndEra! This Privacy Policy explains how EndEra Group LTD ("we," "us," or "our"), the owner of https://endera.co.uk (the “Website”), collects, uses, and protects your personal data. As a data controller, we’re committed to safeguarding your privacy under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Please read this policy carefully before using our Website or making a purchase.
Questions? Contact us at support@endera.co.uk.
1. Who We Are
Company: EndEra Group LTD
Registered Office: 7 Langdale Road, NN27QQ, Northampton, UK
Company Number: [Insert your company number]
Email: support@endera.co.uk
We control the personal data collected via our Website and during sales of our Luxury Smart Car Perfume Diffuser.
2. Personal Data We Collect
We collect the following types of personal data:
2.1 Automatically Collected Data ("Device Information")
When you visit our Website, we gather:
Device Details: IP address, browser type, operating system, time zone, and cookies installed.
Browsing Activity: Pages viewed, products clicked, referral sites (e.g., search engines), and interaction data (e.g., time spent).
2.2 Data You Provide
When you make a purchase, sign up for our newsletter, or contact us, we collect:
Identity & Contact: First name, last name, email, phone number (optional).
Order Details: Shipping address, billing address, payment information (processed securely via third parties).
Communications: Any details you share (e.g., via forms or emails).
You can browse our Website anonymously, but some features (e.g., ordering, newsletters) require personal data. Mandatory fields are marked; optional data is your choice. Unsure what’s required? Email us at support@endera.co.uk.
3. Why We Process Your Data & Legal Basis
We only use your personal data when necessary, and we rely on specific legal grounds under the UK GDPR. Here’s what we do with your data and why:
To Process and Deliver Orders
Data Used: Your name, address, and payment information.
Why: To fulfil your purchase (e.g., shipping your Luxury Smart Car Perfume Diffuser).
Legal Basis: Contract – it’s necessary to complete our agreement with you.
To Respond to Inquiries
Data Used: Your email, name, and message content.
Why: To answer your questions or provide support.
Legal Basis: Legitimate interests – it helps us offer good customer service.
To Improve Website Functionality
Data Used: Device Information (e.g., IP address, browser type).
Why: To keep the Website running smoothly and fix issues.
Legal Basis: Legitimate interests – it ensures a reliable experience for all users.
To Send Newsletters or Marketing
Data Used: Your email and name.
Why: To update you on offers or news (only if you opt-in).
Legal Basis: Consent – you choose to receive these, and you can opt-out anytime.
To Analyze Usage
Data Used: Device Information (e.g., pages viewed).
Why: To understand how people use our site and improve it.
Legal Basis: Legitimate interests – it helps us grow our business without identifying you personally.
To Prevent Fraud or Abuse
Data Used: IP address and activity data.
Why: To protect our Website and users from misuse.
Legal Basis: Legitimate interests – it keeps our platform secure.
We minimize data use and anonymize statistics where possible, so you’re not singled out.
4. Sharing Your Data
We share data only with:
Service Providers: Payment processors, shipping companies, and IT/analytics providers (e.g., Google Analytics). They act as processors under strict agreements.
Legal Obligations: Authorities, if required by law (e.g., subpoenas) or to protect our rights, safety, or investigate fraud.
If data transfers outside the UK (e.g., to the US or Canada for analytics), we ensure safeguards like UK-approved agreements are in place.
5. How Long We Keep Your Data
Order Data: Retained for 6 years (UK tax law requirement).
Marketing Data: Kept until you unsubscribe (opt-out anytime via newsletter links).
Device Information: Stored for up to 2 years for analytics, then anonymized.
Inquiries: Held for 1 year unless further action is needed.
We delete data securely when it’s no longer required.
6. Your Rights
As a UK resident (or EEA resident, if applicable), you have:
Right to be Informed: Know how we use your data (this policy).
Right of Access: Request a copy of your data.
Right to Rectification: Correct inaccurate data.
Right to Erasure: Delete your data (if no legal reason to keep it).
Right to Restrict Processing: Limit how we use your data.
Right to Data Portability: Transfer your data elsewhere.
Right to Object: Stop processing (e.g., marketing).
Rights re: Automated Decisions: We don’t use profiling; you won’t be subject to automated decisions.
To exercise these rights, email support@endera.co.uk. We’ll respond within 1 month (extendable to 2 months for complex requests). There’s no fee unless your request is excessive. You can also complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk.
7. Cookies
We use cookies to improve your experience:
Essential Cookies: Required for Website operation (e.g., checkout). No consent is needed.
Analytics/Marketing Cookies: Optional, for stats and ads. Managed via our cookie banner (accept/decline).
See our Cookie Policy https://endera.co.uk/cookies-and-legal or Section 2.1 for details. Third-party cookies (e.g., from embedded videos) may apply; check their policies.
8. Security
We protect your data with:
Encrypted servers in secure facilities.
Access controls and regular audits.
Secure payment processing via trusted providers.
No online system is 100% secure, but we take reasonable steps to prevent breaches.
9. Third-Party Links
Our Website may link to external sites (e.g., social media). We’re not responsible for their privacy practices. Review their policies when leaving our site.
10. Changes to This Policy
We may update this policy to reflect legal or operational changes. Updates will be posted here with a new “Last Updated” date. Check back periodically.
11. Contact Us
For questions, rights requests, or concerns, reach out to:
Email: support@endera.co.uk
Post: EndEra Group LTD, 7 Langdale Road, NN27QQ, Northampton, UK